Taking a strategic view

We’ve all heard it. Strategic thinking is key to working on your business as you build it. But when you’re busy operating in your business day to day, it’s very hard to inhabit a strategic headspace, and impossible to get the necessary perspective. Yet if we don’t, we risk falling behind agile competitors who seem to embrace strategic planning and innovation with gusto!

To use a nautical analogy: Small business owners, like a ship’s captain, are too often tied to the helm; steering their ship round each breaking wave or giving orders to fine tune the sail trim. You’re likely to be the best helmsperson aboard and will want the feeling of being in control. But remaining at deck level limits your vision to the near horizon and your attention to the immediate buffeting waves and variable wind speed.

However, if you climb the mast and take in the view from the crow’s nest, you’re certain to broaden your perspective and see much further ahead. From your elevated vantage point you will clearly observe the approaching wind shifts, favourable and adverse, and the potential hazards below the water. With your new perspective, you will be more able to select the right course and perhaps even see a better destination. And you can still look down towards the deck and see how well operations are working for your busy crew.

So, if you’re looking to move your business on and determine your best moves, climb up to your metaphorical crow’s nest and look at your business from a different perspective. The view will be enlightening and inspiring.

And that’s where the EP System comes in. We work with small business leaders to get that crow’s nest perspective. Using our expert tools and personal coaching, we help you discover your winning strategies and plot your best course.

See your business differently. Get in touch with us now to find out how.